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The Written Word in the Facebook Era [Study]

The Facebook News Feed is a content proving ground for Marketers. A post can either revel in the buoyancy of user Likes, Comments, and Shares, or decay away into News Feed obscurity. According to...

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3 Tips For Creating Evergreen Holiday Content From The Queen of Halloween:...

It’s the holiday season! And for marketers, that means one thing: a big opportunity to create evergreen content. However, creating engaging seasonal content is not as simple as tweeting about pumpkin...

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3 Twitter Tips From The “Most Stalked” Brands

Want to learn from the best? These 20 brands are so good at content marketing, they are being stalked by their peers. Here are 3 actionable Twitter tips from the best in the business: Microsoft Twitter...

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3 Ways To Extend The Half Life of Your Content With Smart Repurposing

According to URL-shortening platform Bit.ly, the half life of a piece of content on social media is distressingly short. Based on an analysis of 1,000 links distributed on social networks, Bitly found...

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YouTube Analytics: 3 Steps To Create Content That Converts

So you want to expand your brand to YouTube. Congratulations! It’s a smart decision for myriad reasons. A strong YouTube presence can: Boost the discoverability of your brand: YouTube is the...

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Inside Uber’s Effective (And Adorable) #UberKITTENS Campaign

I’ve written about Uber‘s digital strategy before. But again and again, the car-sharing company ups the ante with impressively coordinated marketing campaigns. In honor of National Cat Day, for...

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The Top B2B Marketing Trends For 2016

The 2016 B2B Benchmarks, Budgets and Trends report from Content Marketing Institute and Marketing Profs announced a new, lofty aim: to uncover what an effective content marketing program looks like....

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Metrics That Matter: Facebook Analytics

So you’ve created a Facebook Page for your business. Now it’s time to cultivate an audience. To do so, you need to answer three simple questions: Which kind of content should I post? Am I reaching the...

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The Complete B2C Social Media Landscape In One Chart

While nearly all B2C marketers use social networks to promote their brands, social media marketing is by no means a one-size-fits-all solution. Across different industries, which social channels prove...

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The Star Wars Marketing Force Awakens on Social Media with 234 Million...

When Star Wars debuted in 1977, it became an instantaneous cultural phenomenon without the help of social networks. But this week’s premiere of Star Wars: The Force Awakens marks the first time that...

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Why The Content Marketing Paradox Is Crushing Your Brand (And How To Avoid It)

By early 2015, marketers faced a problem. In the rush to “do” content marketing, brands of all shapes and sizes created more content on more and more channels. The result? Many brands wasted their...

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Why 2016 Is The Year Of Lean Blogging

Unless your company is undergoing an identity crisis, the core of your website — your homepage, your product, and “about us” pages — should be pretty static. Your blog, on the other hand, is where your...

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How to Use Pinterest Analytics (the Right Way)

Picture Pinterest. Do you envision healthy recipes, dream vacations, and DIY crafts? Think again. When you think of Pinterest, two things should be top of mind: engagement and ecommerce. According to...

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How “Good” Is Your Social Media Follower Growth?

So you grew your brand’s social media audience. Congratulations! But before you go patting yourself on the back… just how “good” is your growth? As more people join social networks worldwide, and...

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Do You Know the Best Time to Post on Facebook?

Reactions, Instant Articles, and Facebook Live… oh my! Facebook keeps changing — but don’t forget the basics. The Facebook best practices below are based on an analysis of 12.9 million Facebook posts...

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Beyond Like-Ability: What Facebook Can Tell Us About the Presidential...

First, digital advancements gave us speed of deliverability. Now, they give us interactivity. Combine that with a contentious election year, and we’ve got voting booth selfies on our hands. Digital...

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The B2B vs. B2C Marketing Stereotypes That Are Stifling Our Creativity

There is an unofficial line in the sand between B2B and B2C marketers. On the surface, B2B marketing seems much more serious — and far less frivolous — than its consumer-oriented marketing cousin. B2C...

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Reporting Up: How to Prove Your Marketing Success to Stakeholders

With so much data around buyer touch points, your “Marketer’s Intuition” isn’t as persuasive as it once was. To build consensus and executive buy-in, you need the right data on your side. Across the...

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How to Motivate Your Team with Competitive Intelligence

There are many ways a business can go belly up. Disruption. Irrelevance. Obsolescence. For marketers, the most pernicious is the so-called Schumpeterian gale of creative destruction: getting...

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Are Software Brands in a Social Media Bubble?

Software companies are known for explosive growth. On social media, that stereotype holds true: Fortune 500 software brands blow all other major B2B industries out of the water in online audience...

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